I was invited to design packaging for a new product called: Sprolls (dessert-filled spring rolls and glaze.) The frozen food product was being pitched to Walmart and the client needed designs quickly. However upon discovery, I saw that the current website used pink and blue colors that didn’t communicate the right messaging, and two different logos were being used in various collateral. I knew more than just packaging was needed for this project.

   

My solution

• Create a logo (based on one of the existing logos) and establish a brand look and feel.
• Develop a hierarchy to define the corporate brand and the sub-brand of different product flavors.
• Create packaging for the first product roll-out: Sweet Potato Sprolls and Glaze.
• Update the website and other marketing and social media graphics.
• Find writers to develop and write the narrative, edit copy, and craft the script for the PowerPoint presentation.