The Atlanta Jazz Festival is regarded as one of the largest free jazz festivals in the country. In 2000, I was selected to design all of the festival graphics for that year.
I loved the commemorative artwork that was created for the festival and so I asked festival organizers if I could use it in the festival branding. They approved and I developed colors and graphics to compliment the artwork. I designed a massive amount of print collateral including: a billboard, a bus ad, print and digital ads, the festival program and brochure, postcards, stage banners, t-shirts, and more. I was asked to create a separate look and feel for a special Nina Simone concert, held at Chastain park. I had created a festival logo the Jazz Festival and the Nina Simone event, but the organizers asked that I also create a logo for the overall organization — a logo for the Atlanta Jazz Festival. I used the letters “AJF” and connected it to music. The logo that you see on this page is the original logo that I’d created in 2000. I am proud to say that the AFJ graphic is still being used to this day!