Decide DeKalb serves as the primary economic development driving force to attract, expand and retain businesses in DeKalb County, Georgia. The organization had just ended a contract with a design firm when I began work with them. Only a brand guideline book and the Decide DeKalb logo were created. It was a good starting point, however many pieces needed to be created and the brand needed to be moved forward.

Here’s the logo created by the previous agency:

My Solution

Because I really liked the branding that had been established, I tried to stay true to the brand guidelines while created the various marketing pieces. Along the way, I was asked to create a new logo: the “We DeKalb” logo.  I felt it should match with the Decide DeKalb logo in style and colors:

Various ideas for corporate identity pieces

Retractable Banners

We DeKalb Tri-fold Brochure

Flyers

Decide DeKalb Entertainment Banner