For many years, I’d worked as a contract designer for SPCC Atlanta AHEC, a nonprofit that helps students prepare for healthcare careers. Around 2017, I was invited to create a new look for the organization.

This is the old logo:

My solution

• Design a more modern logo with colors that better relate to healthcare.
• Incorporate the service area map from the old logo (which the client wanted.)
• Create a narrative with the logo that relates to healthcare and develop a tagline.
• Design various corporate collateral and marketing pieces, including the company website.

Corporate Collateral: Letterhead, business card, thank you card and Constant Contact newsletter banner

Info graphic page from Annual Report

Brochure

Banner graphic

One sheet

Social Media Graphics

Website Design with 4 Slider Graphics Shown