While employed as a graphic designer with Hartsfield-Jackson Atlanta International Airport’s Public Affairs department, I created a variety of print and web graphics. A major focus of mine was organizing and updating the visual Airport brand. This was important because, at the time, the Airport logo had been used in a variety of ways. There were too many different styles of the logo being used, the marketing materials mainly used black and red colors and there were no brand guidelines established.

My Solution

• Update the Airport logo’s font and create a “lockup” so that the new logo could only be used, mainly, in one way.
• Define colors that were brighter, modern and work with the red airplane logo. Also define a font to be used consistently.
• Create a style element to use within the brand (the color “wave”.)
• Create a brand style guide to document information.